You ever have that moment where you write what you think is the perfect sales page... and then --- crickets?

Been there. Hell, for my first SaaS product, I wrote pages of copy that I thought absolutely slapped.

I was convinced people would eat it up because, well, I would eat it up.

Guess what? My only customer for weeks was my mom.

Here's what I missed: You're not your damn customer. Writing from your own head is a shortcut to wasted effort.

The day I finally listened deeply to our audience was the day I stopped guessing and started selling.

I hopped on calls, scrolled through angry Reddit threads, even stalked competitor reviews. I realized our customers didn't care about our buzzwords, they cared about their pain. "Not enough time." "Nobody understands what I do." "I just want faster results without looking like an idiot."

Suddenly, everything changed.

Here's how I locked in, and how you can do it too:

• Get out of your bubble. Talk to real people who pay for what you offer.

• Swipe the exact words your dream customers use. Use them, everywhere.

• Don't just survey, listen in live: support calls, forums, competitors' reviews.

• Find what makes them hesitate... or pissed off.

• Map a "day in their life." Find the gap, then fill it.

You can absolutely charge more, convert more, and retain more when you actually get your customers.

Inside Brand Engine, I break down the empathy-driven persona process, no templates, no guesswork. The real stuff that sells.

Ready to get out of your own head and into their wallets? Get into the course and let's build messaging that cuts deep.

--- Shashank

11, PNR Nagar

Dindigul, Tamil Nadu 624001, India

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