I was chatting with a friend of mine recently about my plans to launch the “Brand Engine” email course.
He’s a marketer, so he had a slightly different question for me.
“Why are you selling a course?”
Emphasis on why ‘a course’ and not… why am I ‘selling’?
It was a valid question.
After all… a lot of people sell courses on branding.
I told him what I’m about to tell you:
Most businesses don’t understand what a brand really is.
It’s not a logo. It’s not the color palette. It’s much more than a visual identity.
There’s a reason you remember some brands and never pay attention to the rest.
Now, if you need my help, i.e., you need me to come in and help your business one-on-one that’s one way to do it, but you may also want to do things on your own.
How do you go about doing that?
The internet? Maybe. But… it’s full of resources.
You’ll waste time trying to find the right one.
You’ll get confused when you hear conflicting advice.
After spending hours, chances are you’ll still get nowhere.
When I worked on setting up El Mejor Coffee, Happy Beginnings, and Two Paise Club, I had to go beyond theory and frameworks.
I had to sit down and do the work, but in the end? Each brand went on to become something special and unique that was recognised by the customers (and in revenue 🤑)
That’s why I’ve put all of my experience into an email course which will help you do the same
Over the 21 days of emails and a worksheet that guides you along the way you touch upon critical topics for any business brand:
The single question most businesses avoid (Day 1)
How to pick the right metrics for your business (Day 4)
How to understand what your customer really wants using 4 powerful research tips (Day 10)
How to find obvious blind spots in a crowded market while fixing your positioning (Day 11)
Gap analysis to avoid the 3 critical gaps businesses don’t even realise (Day 12)
How to have a voice that customers instantly recognise (Day 15)
How your brand can have a system that sets it up for long-term success (and not lose its soul in months) Day 20
Capturing all of this in a course spanning 21 days is something that can really help your brand. I’ve put all my knowledge into it, and I know it can help your business.
— Shashank
P.S. if you remember the previous mail, in addition to this, you also get
The Story Selling System ($27)
Launch Execution Playbook ($97)
AI Prompt Vault to Build Your Brand ($49)
AND exclusive first buyer access to my new book that’s not even out yet… ($29)