If agency is your hands on the wheel, taste is your sense of direction.
Remember my AI-powered email draft? I made it “my own,” but it still felt generic. So I did something risky.
I dumped half the copy, kept only the lines I actually liked — the ones that made me snort or nod, the bits that felt raw.
Taste is owning what you love and what makes you cringe. It’s not about pleasing everybody; it’s about curating what should be in your brand — especially when AI wants to serve up everything.
And the more you trust your taste, the bolder your work gets.
Most folks think having more choices makes things better.
Truth?
Most choices suck. The real win is knowing when to say “no thanks.”
I see this every day — agencies, solopreneurs, copywriters, you name it.
The ones who get noticed aren’t those who publish the most. It’s the ones who make people feel something, who have a vibe that’s unmistakably theirs.
So here’s what to try today:
Cut one thing from your next draft that you “should” include but hate.
List your top three favorite brands (not just in your industry) and dissect what makes their emails or copy feel like them.
Share your next email with two close friends. Ask: “Does this sound like me, or like everyone else?”
Tomorrow, we’ll dig into how agency and taste combine to give you an unfair advantage, if you’re willing to lean in.
– Shashank
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