Why your brand isn’t converting

I’ll be straight. 90% of founders I work with blow a truckload of cash on paid ads, convinced more eyeballs would solve their “growth” problem.

Their brand? Meh.

They think logos, swag, decent copy, and a sprinkle of hustle would get people to notice.

Still, they are the “best-kept secret” in their space.

Sales is a grind. The team grumbled about “lead quality.” They tweak landing pages, rewrote CTAs, even tried switching agency partners.

Nothing changed. Growth felt stuck like a gaind pool of mud..

If you are in that exact position as I said above. I’ll be one hundred percent real with you.

You don’t have an ads problem. You have a brand problem.

Think about it. If someone asked you right now, “Who exactly are you for?” Would you blank, mumble something vague, or just say “small businesses?”

Be honest.

Until you can define your real audience (no, not ‘everyone with a wallet’), your marketing will always feel expensive and unpredictable.

Let’s get hands-on.
Grab a piece of paper. Write down:

• The top three objections you hear before someone buys

• One thing only your best buyers have in common

Feels weirdly tricky, right? You’re not alone.

This is exactly why I built my 21-Day Brand Strategy Email Cohort.

Not just theory or motivational or selling you a story that branding is a feeling and it just floats in the air.

I’ll give you clarity on who you serve, how you talk, and why people should care about your brand before you waste another rupee on ads.

I’m running the very first email cohort soon. It’s live, intimate (I’ll cap it at 15, might close at 10), and loaded with direct feedback from me as you go.

By the end, you’ll walk out with a data-backed brand strategy and a 90-day plan so you can finally sell smarter, not harder.

I’ll save the punchiest lesson for the next email, but if you’re tired of guessing what’s broken and want in for launch pricing (just $29, normally $199).

You can save you seat here. (already sold 3, yayy meee)

If not, no sweat, just promise me you’ll answer those two questions honestly before tomorrow.

Talk soon.
— Shashank