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Dive into a collection of past posts and rediscover timeless content.
This email will increase your profits

This email will increase your profits

How ignoring your emails is killing your conversions (and what I do instead).

Shashank SN
Sep 19, 2025
The brand that told me the whole truth
Brick By Brick

The brand that told me the whole truth

Here’s why I trust this brand with my eyes closed (and how you can build relentless trust too).

Shashank SN
Sep 18, 2025
Don’t chase every user

Don’t chase every user

Why not everyone should be your customer.

Shashank SN
Sep 17, 2025
HiPPO Customers are killing your growth

HiPPO Customers are killing your growth

Is your biggest customer actually your biggest risk?

Shashank SN
Sep 16, 2025
The wall nobody talks about

The wall nobody talks about

I hit the same damn obstacle you’re facing right now—here’s what actually works.

Shashank SN
Sep 15, 2025
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