How balancing logic and creativity creates brands that both make sense and make people feel
What your customers really see when they look at your brand
What neuroscience tells us about creating emotional connections and memorable brand experiences
Your mind needs both chaos and clarity and this is exactly what helps in early branding stages.
It began as a marketing strategy but became something much more valuable...
A month ago, I stumbled upon Spinny's "God Promise" campaign featuring Tendulkar, and it struck me as something remarkably different in today's marketing landscape.
The science behind why speed creates emotional connections with customers
How one conversation completely transformed my perspective on using data in business decisions
Here's what most businesses get wrong: they obsess over their products, services, and internal processes without clearly connecting them to what matters to their customers.
What a $9.9B startup's painful lesson can teach us about sustainable brand building
How I found success by narrowing my focus instead of broadening it
How I learned that brand valuation requires more than financial formulas
