3 dumb reasons your brand doesn't resonate

A simple way to lose loyal customers

This founder lesson punched me in the gut

Turns out branding is simpler than you think

The real reason some people win while others give up

AI just exposed your brand’s biggest weakness

What Michael Jordan taught me about branding

The Brands That Said "Screw the Rules" — And Won Big

Want a Self-Sustaining Brand? Build a Flywheel (Not a Funnel)

The Marketing Strategy That Never Gets Old

How to Build a Brand People Can't Stop Talking About

Don't Start Your Brand Strategy Without Reading This First

You gotta know how to create a win-win relationship with your audience. You must develop a brand identity that resonates with their values and needs...