The Stupidpreneur Newsletter
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When someone buys your brand, they’re buying who they want to be.
Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.
Don’t Let It Become a Trash Bag!
It wasn’t the copy. It was how I structured it.
I thought branding was about fitting in — until I saw him on a wall.
Most people worship tools. This guy reminded me to bet on belief and after months of shallow convos, this one cut deep.
The Brand Engine isn’t just a product. It’s a rebellion for the misfits who hate fluff and love clarity.
I used to think admiration = sales. I was horribly wrong.
I tried everything, then I got funny. A real story of humour turning into revenue.
I was delivering exactly what they asked — and still lost the client
Built this for every one of you who DMed me
Passion feels good, but it’s not a business model. Because I thought love for the game was enough. It wasn’t.
The truth behind “just go viral” advice and what I’d do differently if I started today
I scrapped everything — website, LMS, even price. Thought people would hate me for this but one email changed everything. Here’s the story.
Because I designed for her eyes, but forgot her mind.
