The Stupidpreneur Newsletter
Practical branding lessons delivered daily to help you stand out in a crowded market.
When someone buys your brand, they’re buying who they want to be.
Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.
Don’t Let It Become a Trash Bag!
I blew it with my last “genius” idea. Here’s what I fixed...
That sinking feeling when they ask why they should choose you over the others...
I thought I needed to be the best copywriter. Turns out, I was dead wrong.
Most founders think branding comes after success. They're dead wrong.
This is where most founders stall and the action plan makes all the difference
Try this one-line brand test wich most founders get this dead wrong
I wasted years blaming the wrong thing
You’ll want to hear this story (and my playbook for turning users into true fans).
Most brands talk, but few know how to ask. Here’s why it matters.
February 2025. I had 1800 people on my list and zero clue what I was doing. My friends thought I'd lost my mind...
If your audience can't describe you in one spicy sentence, you don't own a conversation...
The small details that create status and pricing power
