The Stupidpreneur Newsletter

The Stupidpreneur Newsletter

Practical branding lessons delivered daily to help you stand out in a crowded market.

Featured Posts

Don’t Sell Products, Sell Identities

Don’t Sell Products, Sell Identities

When someone buys your brand, they’re buying who they want to be.

Shashank SN
Shashank SN
3 Core philosophies of Branding

3 Core philosophies of Branding

Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.

Shashank SN
Shashank SN
Your Brand’s Soul is Its Greatest Treasure

Your Brand’s Soul is Its Greatest Treasure

Don’t Let It Become a Trash Bag!

Shashank SN
Shashank SN

Archive

HiPPO Customers are killing your growth

HiPPO Customers are killing your growth

Is your biggest customer actually your biggest risk?

Shashank SN
Shashank SN
The Brand Behind 10,000+ Founders: Inside The Stupidpreneur Newsletter

The Brand Behind 10,000+ Founders: Inside The Stupidpreneur Newsletter

Cut through branding noise in 5 minutes a day. The branding newsletter that makes people choose you

Shashank SN
Shashank SN
The wall nobody talks about

The wall nobody talks about

I hit the same damn obstacle you’re facing right now—here’s what actually works.

Shashank SN
Shashank SN
Lessons from a Failed Launch

Lessons from a Failed Launch

What every founder misses (and pays for)

Shashank SN
Shashank SN
Your story sells better than your sales page

Your story sells better than your sales page

I stopped hiding behind my so-called brand and saw everything change.

Shashank SN
Shashank SN
Branding isn’t magic, it’s math

Branding isn’t magic, it’s math

Why most “experts” get branding all wrong and the one thing your brand’s missing

Shashank SN
Shashank SN
Minimalism Got Hijacked

Minimalism Got Hijacked

Why chasing ‘clean’ brands might be hurting your business

Shashank SN
Shashank SN
Why Less Will Make You More

Why Less Will Make You More

The “do less” move that finally worked for me.

Shashank SN
Shashank SN
The Henry Ford problem

The Henry Ford problem

That startup CEO didn't need punchy headlines. He needed something completely different. The mistake cost me...

Shashank SN
Shashank SN
I made my company impossible to ignore

I made my company impossible to ignore

While competitors fought on price, we did something different...

Shashank SN
Shashank SN
The $47K mistake that changed everything

The $47K mistake that changed everything

Three days after launch, the complaints started rolling in...

Shashank SN
Shashank SN
Why Most ‘Good’ Ideas Flop

Why Most ‘Good’ Ideas Flop

I blew it with my last “genius” idea. Here’s what I fixed...

Shashank SN
Shashank SN
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