The Stupidpreneur
Newsletter
Subscribe to get the No BullSh*t Guide on Branding for free from a seasoned strategist, entrepreneur, and ex–Branding Head at GUVI HCL.
NEWEST
Is your feed making you invisible?
How I fixed my boring feed overnight
Oct 6, 2025
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4 min read
Building agency and taste, step-by-step
Practical ways to build brand muscle (it’s all about taste + agency).
Oct 3, 2025
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2 min read
Why being “real” wins every time
The best work comes from owning your style. Here’s how.
Oct 2, 2025
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2 min read
Why judgment beats volume
Judging what’s yours and what to toss because taste is your secret weapon.
Oct 1, 2025
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3 min read
When AI writes your story
Before you ship — who’s really in control?
Sep 30, 2025
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3 min read
Why AI makes average, not impact
Getting lost in noise? The real value in a world where anyone can “automate.”
Sep 29, 2025
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3 min read
What a Crocodile Taught Me About Brand
You won’t believe why Lacoste ditched their logo (and what it means for how you sell).
Sep 26, 2025
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7 min read
Google's rule you must ignore
The story of how a total stranger bought from me in minutes. (It’s not what Google says.)
Sep 25, 2025
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4 min read
Copy that makes them say “fuck yes”
When the robots can write your pitch, there’s a problem.
Sep 24, 2025
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3 min read
The task app that thinks like you
The secret behind Todoist’s standout brand and why it matters.
Sep 23, 2025
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3 min read
How to start writing for sales
What I finally realized about writing that sells (hint: not what you’ve heard).
Sep 22, 2025
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6 min read
This email will increase your profits
How ignoring your emails is killing your conversions (and what I do instead).
Sep 19, 2025
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4 min read
The brand that told me the whole truth
Here’s why I trust this brand with my eyes closed (and how you can build relentless trust too).
Sep 18, 2025
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8 min read
Don’t chase every user
Why not everyone should be your customer.
Sep 17, 2025
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3 min read
HiPPO Customers are killing your growth
Is your biggest customer actually your biggest risk?
Sep 16, 2025
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3 min read
The wall nobody talks about
I hit the same damn obstacle you’re facing right now—here’s what actually works.
Sep 15, 2025
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4 min read
Lessons from a Failed Launch
What every founder misses (and pays for)
Sep 12, 2025
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5 min read
Your story sells better than your sales page
I stopped hiding behind my so-called brand and saw everything change.
Sep 11, 2025
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4 min read
Branding isn’t magic, it’s math
Why most “experts” get branding all wrong and the one thing your brand’s missing
Sep 10, 2025
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4 min read
Minimalism Got Hijacked
Why chasing ‘clean’ brands might be hurting your business
Sep 9, 2025
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4 min read
Why Less Will Make You More
The “do less” move that finally worked for me.
Sep 8, 2025
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3 min read
The Henry Ford problem
That startup CEO didn't need punchy headlines. He needed something completely different. The mistake cost me...
Sep 5, 2025
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5 min read
I made my company impossible to ignore
While competitors fought on price, we did something different...
Sep 4, 2025
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4 min read
The $47K mistake that changed everything
Three days after launch, the complaints started rolling in...
Sep 3, 2025
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4 min read