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Stupidpreneur Newsletter

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BrandingBranding
Don’t Sell Products, Sell Identities

Don’t Sell Products, Sell Identities

When someone buys your brand, they’re buying who they want to be.

Shashank SN
Shashank SN
BrandingBranding
3 Core philosophies of Branding

3 Core philosophies of Branding

Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.

Shashank SN
Shashank SN
BrandingBranding
Your Brand’s Soul is Its Greatest Treasure

Your Brand’s Soul is Its Greatest Treasure

Don’t Let It Become a Trash Bag!

Shashank SN
Shashank SN
BrandingBranding
The Logo Mistake 90% of Companies Make (Are You One of Them?)

The Logo Mistake 90% of Companies Make (Are You One of Them?)

Most businesses spend thousands on fancy designers who create logos that look great in presentations but fail miserably in the real world. It's like buying expensive shoes that hurt your feet - what's the point?

Shashank SN
Shashank SN
BrandingBranding
Why Modern Brands Are Breaking All the Rules (And Winning)

Why Modern Brands Are Breaking All the Rules (And Winning)

In a world where brands evolve daily, sticking to a single archetype is the fastest way to become irrelevant. Here’s why it’s time to break free.

Shashank SN
Shashank SN
BrandingBranding
The Great Brand Bloat

The Great Brand Bloat

How we turned every samosa stand into a "lifestyle experience"

Shashank SN
Shashank SN
BrandingBranding
Why Your Brand is an Asset, Not Your Accountant's Headache

Why Your Brand is an Asset, Not Your Accountant's Headache

Why treating your brand as an expense could be your biggest business mistake

Shashank SN
Shashank SN
I did something super cool yesterday!

I did something super cool yesterday!

I finally did something that's been sitting on my goals list longer than that expired protein bar in your gym bag.

Shashank SN
Shashank SN
The Medium is the Message... Or Is It?

The Medium is the Message... Or Is It?

Your core message should be as unchangeable as your grandmother's secret recipe. But the way you serve it up? That's where the magic happens,

Shashank SN
Shashank SN
BrandingBranding
+1+1
How to build your own Market Share

How to build your own Market Share

This was a challenge for most companies because they had to buy coffee in bulk from farmers for competitive pricing, which meant they had to stockpile beans. As a result, by the time customers received their coffee, it had already lost its peak taste and aroma.

Shashank SN
Shashank SN
BrandingBranding
Being ‘Affordable’ is Killing Your Business, You Just Don’t Know It Yet

Being ‘Affordable’ is Killing Your Business, You Just Don’t Know It Yet

Real Brands Don’t Compete on Price; They Compete on Trust.

Shashank SN
Shashank SN
BrandingBranding
How to actually make people buy from you.

How to actually make people buy from you.

Understanding the difference between what people see and what they actually want.

Shashank SN
Shashank SN
BrandingBranding
+1+1
How Documentation Builds a Brand That Outlives You

How Documentation Builds a Brand That Outlives You

This is how recording your journey turns efforts into a legacy.

Shashank SN
Shashank SN
BrandingBranding
How to Actually Sell a Premium Product: Lessons from Red Taxi

How to Actually Sell a Premium Product: Lessons from Red Taxi

While other cab companies fight price wars like vegetable vendors shouting over discounts, Red Taxi plays a different game entirely.

Shashank SN
Shashank SN
BrandingBranding
Are your customers ghosting you?

Are your customers ghosting you?

Well, it might be because you are making some mistakes

Shashank SN
Shashank SN
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