The Stupidpreneur
Newsletter

Subscribe to get the No BullSh*t Guide on Branding for free from a seasoned strategist, entrepreneur, and ex–Branding Head at GUVI HCL.

NEWEST

Why your upsell destroys loyalty

Trust doesn't form from big promises. It forms from small repeated demonstrations of aligned interest.

Nov 5, 2025

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4 min read

Reviews don't build loyalty

She had 847 five-star reviews and zero repeat customers. The problem wasn't her competence.

Nov 4, 2025

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3 min read

Why they bought once and left

A purchase proves your product works. A return proves something else entirely.

Nov 3, 2025

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4 min read

Seven days to launch your brand

From paralyzed to positioned in one week.

Nov 1, 2025

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3 min read

Test your brand in four minutes

This told her she was ready.

Oct 31, 2025

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4 min read

The question that defines your brand

Every decision becomes easier after this.

Oct 30, 2025

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4 min read

Why you're still stuck on your logo

I watched someone spend 47 hours choosing blue.

Oct 29, 2025

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4 min read

Stop fixing the wrong thing

I watched a funded company almost collapse because nobody would say the truth out loud.

Oct 28, 2025

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4 min read

Dead things drift toward boring

I found this physics concept on LinkedIn and it explained why differentiation is so damn hard

Oct 27, 2025

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4 min read

Ogilvy called this out decades ago

Why your last campaign got clicks but zero brand loyalty

Oct 24, 2025

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4 min read

You are probably lying

Most brand promises are aspirational fiction. Is yours too?

Oct 23, 2025

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4 min read

I almost lost a client over this

The thing your competition can't copy even if they try.

Oct 22, 2025

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4 min read

Optimizing the wrong thing?

One sentence that changed my entire strategy

Oct 21, 2025

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3 min read

Nobody cares about 'better' anymore

What if you stopped trying to be better and started being different?

Oct 20, 2025

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4 min read

5 spots remain.

8 hours left, then it's game over

Oct 19, 2025

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2 min read

This is NOT theory

Here’s what pisses me off about brand strategy courses:

Oct 18, 2025

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2 min read

21 days changed everything

See what happens when brand strategy actually works

Oct 18, 2025

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3 min read

30 tasks changed everything

Here's how to actually implement your brand strategy

Oct 17, 2025

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3 min read

What your customers really think

You think you are premium, but customers see you as cheap...

Oct 16, 2025

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3 min read

Stop guessing about your audience

This simple research method beats fancy analytics

Oct 15, 2025

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3 min read

How rebels talk to customers

Stop trying to sound professional and start being human

Oct 14, 2025

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3 min read

Why Is Your Team Really Fighting?

One simple framework changed everything for us

Oct 13, 2025

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3 min read

Build your cult, not your features

Sick of fighting the same old battles? Try this.

Oct 10, 2025

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4 min read

Nobody else tracks credits by project

Because seat-based pricing is broken

Oct 10, 2025

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3 min read

The StupidpreneurNewsletter

Why your upsell destroys loyalty

Reviews don't build loyalty

Why they bought once and left

Seven days to launch your brand

Test your brand in four minutes

The question that defines your brand

Why you're still stuck on your logo

Stop fixing the wrong thing

Dead things drift toward boring

Ogilvy called this out decades ago

You are probably lying

I almost lost a client over this

Optimizing the wrong thing?

Nobody cares about 'better' anymore

5 spots remain.

This is NOT theory

21 days changed everything

30 tasks changed everything

What your customers really think

Stop guessing about your audience

How rebels talk to customers

Why Is Your Team Really Fighting?

Build your cult, not your features

Nobody else tracks credits by project

The Stupidpreneur Newsletter

The Stupidpreneur
Newsletter