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Featured Posts

Don’t Sell Products, Sell Identities

Don’t Sell Products, Sell Identities

When someone buys your brand, they’re buying who they want to be.

Shashank SN
Shashank SN
3 Core philosophies of Branding

3 Core philosophies of Branding

Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.

Shashank SN
Shashank SN
Your Brand’s Soul is Its Greatest Treasure

Your Brand’s Soul is Its Greatest Treasure

Don’t Let It Become a Trash Bag!

Shashank SN
Shashank SN

Archive

The marketing tactic that actually worked

The marketing tactic that actually worked

My "perfect" campaign failed, but then I tried something different...

Shashank SN
Shashank SN
Why less time leads to your best ideas

Why less time leads to your best ideas

I discovered this when everything went wrong during a client deadline.

Shashank SN
Shashank SN
The real reason customers stay frustrated

The real reason customers stay frustrated

The simple method for finding product opportunities hiding in plain sight

Shashank SN
Shashank SN
The secret nobody tells you about less

The secret nobody tells you about less

What happened when I cut my brand in half (and why you might want to, too).

Shashank SN
Shashank SN
Why constraints made me creative (not crazy)

Why constraints made me creative (not crazy)

The story of how I learned to stop chasing perfect and start building real.

Shashank SN
Shashank SN
How scissors and feedback built our brand

How scissors and feedback built our brand

How we hacked our way to profit with paper, tape, and honesty.

Shashank SN
Shashank SN
Why your brand’s vibe is your superpower

Why your brand’s vibe is your superpower

What if branding is less about looking good, and more about feeling real?

Shashank SN
Shashank SN
It’s not the content, it’s the context

It’s not the content, it’s the context

The same talk that wowed one crowd totally flopped in another

Shashank SN
Shashank SN
This mistake cost me 700+ leads

This mistake cost me 700+ leads

It wasn’t the copy. It was how I structured it.

Shashank SN
Shashank SN
What a bus conductor taught me about branding

What a bus conductor taught me about branding

I thought branding was about fitting in — until I saw him on a wall.

Shashank SN
Shashank SN
Why tools made me a worse brand strategist

Why tools made me a worse brand strategist

Most people worship tools. This guy reminded me to bet on belief and after months of shallow convos, this one cut deep.

Shashank SN
Shashank SN
What if branding had its own Hogwarts?

What if branding had its own Hogwarts?

The Brand Engine isn’t just a product. It’s a rebellion for the misfits who hate fluff and love clarity.

Shashank SN
Shashank SN
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