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Featured Posts

BrandingBranding
Don’t Sell Products, Sell Identities

Don’t Sell Products, Sell Identities

When someone buys your brand, they’re buying who they want to be.

Shashank SN
Shashank SN
BrandingBranding
3 Core philosophies of Branding

3 Core philosophies of Branding

Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.

Shashank SN
Shashank SN
BrandingBranding
Your Brand’s Soul is Its Greatest Treasure

Your Brand’s Soul is Its Greatest Treasure

Don’t Let It Become a Trash Bag!

Shashank SN
Shashank SN

All the other posts

BrandingBranding
How to Actually Sell a Premium Product: Lessons from Red Taxi

How to Actually Sell a Premium Product: Lessons from Red Taxi

While other cab companies fight price wars like vegetable vendors shouting over discounts, Red Taxi plays a different game entirely.

Shashank SN
Shashank SN
BrandingBranding
Are your customers ghosting you?

Are your customers ghosting you?

Well, it might be because you are making some mistakes

Shashank SN
Shashank SN
CopywritingCopywriting
+1+1
Click, Open, Convert & Repeat

Click, Open, Convert & Repeat

The Simple Formula That Makes Newsletters the Ultimate Branding Hack

Shashank SN
Shashank SN
EntrepreneurshipEntrepreneurship
If your idea is game-changing, it will spark chaos

If your idea is game-changing, it will spark chaos

Roll with the drama, or risk being just another face in the crowd.

Shashank SN
Shashank SN
Looking back on 2024

Looking back on 2024

And looking forward to 2025!

Shashank SN
Shashank SN
EntrepreneurshipEntrepreneurship
Fix the culture first, then the code

Fix the culture first, then the code

There is a reason why it's more challenging to fix culture than to debug code.

Shashank SN
Shashank SN
Can you build a brand with just money?

Can you build a brand with just money?

How to Turn Your Business from a No-Name to a Name Everyone Knows

Shashank SN
Shashank SN
BrandingBranding
+1+1
Jingle Bells, Cash Registers, and Entrepreneurial Lessons

Jingle Bells, Cash Registers, and Entrepreneurial Lessons

Unwrapping the holiday season’s biggest secret why entrepreneurs should deck their brands with deals, emotions, and a sprinkle of marketing magic!

Shashank SN
Shashank SN
PhilosophyPhilosophy
You Don’t Need a Degree to Inspire; Just the Heart to Care

You Don’t Need a Degree to Inspire; Just the Heart to Care

Why Intent, Empathy, and Small Actions Can Create Big Ripples in Someone’s Life

Shashank SN
Shashank SN
BrandingBranding
Don’t Sell Products, Sell Identities

Don’t Sell Products, Sell Identities

When someone buys your brand, they’re buying who they want to be.

Shashank SN
Shashank SN
BrandingBranding
+1+1
Taller, Stronger, Sharper Lies: The Power of Copywriting in Branding

Taller, Stronger, Sharper Lies: The Power of Copywriting in Branding

And who does this better than the OG superheroes of Indian childhood—Horlicks and Complan?

Shashank SN
Shashank SN
PhilosophyPhilosophy
+1+1
Great branding is all about uncovering truths.

Great branding is all about uncovering truths.

Your story, product, and vibe should reflect something real and relatable, no fluffy nonsense.

Shashank SN
Shashank SN
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