The Stupidpreneur
Newsletter

Subscribe to get the No BullSh*t Guide on Branding for free from a seasoned strategist, entrepreneur, and ex–Branding Head at GUVI HCL.

NEWEST

How rebels talk to customers

Stop trying to sound professional and start being human

Oct 14, 2025

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3 min read

Why Is Your Team Really Fighting?

One simple framework changed everything for us

Oct 13, 2025

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3 min read

Build your cult, not your features

Sick of fighting the same old battles? Try this.

Oct 10, 2025

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4 min read

Nobody else tracks credits by project

Because seat-based pricing is broken

Oct 10, 2025

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3 min read

Write video like you write copy

My shortcut for better video

Oct 9, 2025

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3 min read

Your brand doesn't need to be perfect

Why your competitor with the worse product is outselling you and how to fix it.

Oct 9, 2025

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3 min read

How to cover your ass with citations

Bogar found proof for my pitch

Oct 8, 2025

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4 min read

Why your best posts aren't polished

How Bogar gave UGC a makeover

Oct 7, 2025

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4 min read

The World’s Biggest Branding Newsletter

Stupidpreneur and Peak Shift Join Forces: Inside the Move That Made the Largest Branding Newsletter in the World

Oct 7, 2025

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3 min read

Is your feed making you invisible?

How I fixed my boring feed overnight

Oct 6, 2025

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4 min read

Building agency and taste, step-by-step

Practical ways to build brand muscle (it’s all about taste + agency).

Oct 3, 2025

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2 min read

Why being “real” wins every time

The best work comes from owning your style. Here’s how.

Oct 2, 2025

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2 min read

Why judgment beats volume

Judging what’s yours and what to toss because taste is your secret weapon.

Oct 1, 2025

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3 min read

When AI writes your story

Before you ship — who’s really in control?

Sep 30, 2025

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3 min read

Why AI makes average, not impact

Getting lost in noise? The real value in a world where anyone can “automate.”

Sep 29, 2025

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3 min read

What a Crocodile Taught Me About Brand

You won’t believe why Lacoste ditched their logo (and what it means for how you sell).

Sep 26, 2025

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7 min read

Google's rule you must ignore

The story of how a total stranger bought from me in minutes. (It’s not what Google says.)

Sep 25, 2025

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4 min read

Copy that makes them say “fuck yes”

When the robots can write your pitch, there’s a problem.

Sep 24, 2025

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3 min read

The task app that thinks like you

The secret behind Todoist’s standout brand and why it matters.

Sep 23, 2025

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3 min read

How to start writing for sales

What I finally realized about writing that sells (hint: not what you’ve heard).

Sep 22, 2025

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6 min read

This email will increase your profits

How ignoring your emails is killing your conversions (and what I do instead).

Sep 19, 2025

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4 min read

The brand that told me the whole truth

Here’s why I trust this brand with my eyes closed (and how you can build relentless trust too).

Sep 18, 2025

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8 min read

Don’t chase every user

Why not everyone should be your customer.

Sep 17, 2025

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3 min read

HiPPO Customers are killing your growth

Is your biggest customer actually your biggest risk?

Sep 16, 2025

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3 min read

The StupidpreneurNewsletter

How rebels talk to customers

Why Is Your Team Really Fighting?

Build your cult, not your features

Nobody else tracks credits by project

Write video like you write copy

Your brand doesn't need to be perfect

How to cover your ass with citations

Why your best posts aren't polished

The World’s Biggest Branding Newsletter

Is your feed making you invisible?

Building agency and taste, step-by-step

Why being “real” wins every time

Why judgment beats volume

When AI writes your story

Why AI makes average, not impact

What a Crocodile Taught Me About Brand

Google's rule you must ignore

Copy that makes them say “fuck yes”

The task app that thinks like you

How to start writing for sales

This email will increase your profits

The brand that told me the whole truth

Don’t chase every user

HiPPO Customers are killing your growth

The Stupidpreneur Newsletter

The Stupidpreneur
Newsletter